Using NFC Cards in Restaurants: A New Way to Solve Problems

For restaurant and restaurant operators, improving the customer experience and making their business more efficient have always been among the priority targets. With the opportunities offered by technology, the transformation of customer service in restaurants has also become inevitable. The advantages that QR codes provide with digital menus were highly appreciated. With the developing technology instead of QR codes, the use of NFC cards enables businesses to follow a safer, practical and effective way.

What is NFC?

NFC (Near Field Communication) stands for near field communication. This technology allows smart devices to communicate over short distances (usually 4 cm or less). NFC technology is very practical to use thanks to its ability to exchange information by keeping the card or device at only one point. Our more detailed article with NFC Cards production and technologies.

Weaknesses of QR Codes and Advantages of NFC Card Usage

Today, many restaurants and restaurants present their menus to their customers using QR codes and take their orders in this way. However, QR codes have some security vulnerabilities. Malicious people can place fake orders using QR codes even if they are not in the physical area of the restaurant. This is where NFC card usage comes into play:

1. Security: Since NFC cards are a technology that requires physical zoom, they only allow customers sitting at the table to place an order. It prevents outside access and reduces the risk of fraudulent orders.
2. Convenience: Customers can view the menu and order by simply bringing their phones close to the NFC card on the table. This provides a faster and more user-friendly experience than the process of finding the menu by scanning QR codes.
3. Data Collection: Provides an efficient way to collect data such as NFC card usage, customer preferences and order history. By using this data, operators can provide more personalized services.
4. No Infrastructure Change Required: Restaurant owners can switch to NFC card use without changing the existing QR code infrastructure. This makes it easy to adopt technology without investing in new software.
5. Special Design for You: You can have your own design made with your company logo on the card. Cards printed specially for you with these designs add value to your prestige.

How to Switch?

Restaurant owners can follow the steps below if they are considering switching to NFC card use:

1. Card Supplier Selection: Contact a reliable NFC card supplier and choose the cards that suit your business needs.
2. Determine the card design: If you can do it or you have a designer, have your card design done. Card dimensions are 86x54mm. 90x57mm is worked with bleeds. If you cannot do the design yourself, our expert graphic designer will be happy to assist you.
3. Infrastructure Preparation: Determine your plan to place NFC cards on your desks and the number of card orders. Plan the steps to integrate it with your system. The issue of integration is usually very simple. It will usually be sufficient to give your card supplier your QR menu link. If you have table separations, table QRs will be given. Your card supplier will make the necessary coding to the cards for you. NFC cards will be integrated into your system.
4. Feedback and Improvement: Gather customer feedback after the start of NFC card usage and take steps to further improve the process if necessary.